I love contrasts. I grew up on a farm in the small village of Vindel-Ånäset in northern Sweden, studied in Stockholm and Tokyo, and spent half my career in Hong Kong. I have a large family and live with my pseudo-twins, Otto and Ebbe, and their dad, Viktor. I've always had high ambitions and believe we all have the power to be agents of change.
My Experience
As a seasoned product designer, I’ve had the opportunity to work on a diverse array of products—from consumer electronics to soft goods and packaging. My journey has taken me through both Fortune 500 companies and startups, each presenting its own set of challenges and learning experiences.
I believe my versatility as a designer is a key asset. Whether I'm working on an initiative intended for mass-market or a custom research prototype, I strive to bring dedication and creativity to each project.
I have specialized in employing my skill set to support innovation in business and research, whether that involves a product, service, strategy, or future visioning.
I believe my versatility as a designer is a key asset. Whether I'm working on an initiative intended for mass-market or a custom research prototype, I strive to bring dedication and creativity to each project.
I have specialized in employing my skill set to support innovation in business and research, whether that involves a product, service, strategy, or future visioning.
My Ambition
I hold the belief that to truly understand a product, a service or a new concept, you need to live it. This perspective informs my design process. I immerse myself in the user experience, spending time with early prototypes to uncover insights that might be overlooked in theory.
We live in a complex reality and I believe that good design, and good examples, can help us navigate what is next.
I strive to craft experiences that address real problems, and contributes positively to both users and the environment. My goal is to deliver solutions that are not only functional and aesthetically pleasing but also responsible and forward-thinking.