A compelling narrative can ignite meaningful dialogue and influence opinions and in some cases it can be healing. Understanding your audience is crucial—by anticipating their reactions and provoking thoughtful responses, you can create narratives that resonate deeply and drive engagement.
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RISE, Research Institutes of Sweden
A bold strategy and design concept for one of Sweden’s largest research clusters on AI.

Image 1: RISE is an independent, State-owned research institute. AI is one of the most impactful areas of expertise. Video: The State of AI by RISE is the first of many editions, highlighting AI's potential, reach, and what's next, with a strategy centered on human connection and practicing what you preach.
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Shenzhen International Furniture Fair
A story of Scandinavian design, told through furniture archetypes, thought-provoking questions and interactive elements.

Image 1: In 2017 we created the entrance installation covering the huge entrance square at the Shenzhen Expo Center. Video: A spatial experience engaging visitors both visually and intellectually pushing design aspects as, function, simplicity and aesthetics.
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Svenska Prematurförbundet, Otto and the Machines
Over 3,000 copies printed in 5 languages, given to every new neo-family at select hospitals.


I illustrated and wrote this book whilst staying with my extreme premature baby at neo. See more here!